He is a decorated athlete and a prominent advocate activist; therefore, he is one of the athletes you need to follow on social media. Her posts combine her competitive athletic accomplishments and her personal side, which shows her interest in fashion with a little bit of dancing thrown in. Ronda Rousey - UFC Fighter Instagram followers - 12.9 M Facebook followers - 12 M Twitter followers - 3.6 M Rousey started off her sports career in Judo and became the first American woman to earn an Olympic medal in judo by winning a bronze medal at the 2008 Olympics. Prince has 2.5 million followers on TikTok, 240K Instagram followers and 43.1K followers on Twitter. LSU gymnast Livvy Dunne is one of the most recognizable college athletes on social media. It is proven that social media can become a distraction and interfere with an athlete`s ability to focus on their sport (Puymbroeck 1). Social Media Strategies for Recruits, Tip #13: No venting. Yasiel Puig, Joc Pederson and Justin Turner had the most social interactions from fans out of any other active baseball players during the month of February. Cristiano, who is actually the most followed human on Instagram, is not the only athlete who makes millions from his paid posts on Social Media. During a recent meeting with the IU women's basketball team, associate athletic director Jeremy Gray touched on social media awareness. 10. But that's far from the norm. Both being players categorized as Gen Z, they understand how to use social media in a natural way that exemplifies their personalities and what they are interested in. 10. In the far-reaching, financially viable, much ballyhooed, and deeply scrutinized realm of College Athletics, Social Media is blazing like a fire. #6 Sania Mirza India's greatest female tennis . Shareef O'Neal, Livvy Dunne top two most followed current college athletes on Social Media - [quote]Learned on @espn The Daily today that, among current colleg His most engaged post was inspired by his relationship with Louis Vuitton as a tribute to Virgil Abloh.. White is ranked fifth in total brand partnerships within extreme action sports athletes. Each sport sets its own social media guidelines. With the popularity of social platforms like Facebook, Twitter, and Instagram, high school recruits are more under the microscope than ever before. The top 5 football players in total interactions are Beckham (66.4 million), Brady (46.1 million), Julian Edelman (26.7 million), JuJu Smith-Schuster (23.7 million) and Russell Wilson (16.2. Kunkel's study showed that athletes outside the revenue sports of football and men's basketball could still earn about $5,000 per year with just 10,000 followers on various social media platforms. "Caught up in the moment, they impulsively snap that photo or fire off a tweet," she . Michael Jeffrey Jordan, is known as Michael Jordan or by his initials MJ in short, and is a former professional basketball player from America, as well as an entrepreneur and chairman and principle owner of the Charlotte Hornets, who was born on February 17 in 1963. While social media gives you the freedom to express yourself, be sure to avoid posts that may be disrespectful or offensive. During and after their college sports career, athletes can benefit from using social media to self-market, build a personal brand, and promote . Receiving distractions can provoke a negative mood and stress, which can then take up mental energy. Earlier this month, Opendorse CEO Blake Lawrence tweeted, in part, "a student-athlete's follower count and bank account are linked," while providing data that showed the average compensation for athletes with more than 50,000 social media followers was . Oklahoma. Most coaches would elect to spend scholarship dollars and a roster spot on a male 48-second 400m athlete with straight As who's interested in basketball versus a male 48-second 400m athlete with . The NBA wormed its way into the standard-bearer role for athlete accessibility and intrigue on social media with a bottomless gorge of content from NBA Twitter, NBA-specific meme accounts with . Most Instagram. 1) Sharing, liking, or commenting on offensive posts. Sponsored advertisements or social media posts. Using revenue data from the U.S. Department of Education, the chart below indicates the relationship between social media following and department revenue. By the numbers: Among the men's and women's Elite Eight teams, eight of the 10 most-followed players — and 10 of the top 20 — are women. The Global Web Index indicates that the percentage of people who . The 33-year-old Portuguese soccer player's influence is so great that he can produce nearly $1 billion in annual value for his sponsors, according to Forbes. Another notable jump in the rankings is Jake Arrieta of the Philadelphia Phillies, who vaulted 70 places to number 9 this month. Overall, Division-I general athletics accounts average a combined 200,000 followers over the four social media platforms. But if they aren't 'social media' ready, and have damaging old posts and photos, the consequences could be costly. 2. The statistics of student-athlete social media use are a breakdown of the larger audience of social media, which includes usage by 80% of Americans (Greenwood, Perrin, & Duggan, 2016). The Times named him one of the 100 most influential people globally in the 2020 edition. Social media for athletes often starts in college. 10 Most Popular Athletes on Social Media. Here are the top 100 current collegiate athletes' Instagram accounts based on the number of followers: With more than 5.7 million followers on TikTok and Instagram, she is the most followed student athlete on social media. Social media is undoubtedly going to be the primary way that these athletes monetize their brand with NIL. focuses on college athletes' social media use and the approaches athletic departments might use to deal with potential public relations issues that can arise (Bentley, 2012). The more places you are promoting yourself the better chance you have of being noticed. Published by Statista Research Department , May 23, 2022 Footballer Cristiano Ronaldo was the most-followed athlete on the photo-sharing platform Instagram with over 3332 million followers. According to the article, Cristiano makes the exorbitant amount of $47.8 million per year from paid Instagram posts, while his salary from Juventus is at $34 million per year. Born on the 23rd of April, 1977, He began his career in the franchise player of World Wrestling Entertainment in 2005. In rare cases, like with Edelman, athletes respond to fans. LSU gymnast Livvy Dunne is one of the most recognizable college athletes on social media. Rookies Te'a Cooper and Sabrina Ionescu took the leap into the big leagues seeing over 600% in follower growth. Fans usually DM athletes and coaches to no avail. 10 Most Popular Athletes on Social Media. . University of Oregon women's basketball player Sedona Prince has already promised custom merchandise for fans. 1 in 5 student athletes use social media to make career connections, network, and get their name out there. This also goes for sharing or liking posts as well. A second reason, she says, is that a lot of young people act on a whim without thinking things through. She has 1.5 million followers on Instagram and 4.8 million followers on TikTok. Pros of Social Media for Athletes. 6. In fact, in a survey by Cornerstone Reputation, 83% of college coaches said their staff conducted online research of recruits. In the far-reaching, financially viable, much ballyhooed, and deeply scrutinized realm of College Athletics, Social Media is blazing like a fire. 10 Most Popular Athletes on Social Media. John Felix Anthony Cena, who popular as John Cena, is an American professional wrestler, and also a popular rapper and actor. Overall, the studied institutions have an average total of about 205 thousand followers over the four social media platforms. Posting content that is positive or supports good causes is always a good rule to follow. According to Florida State, many of its athletes and teams enjoy broad social media exposure. Yes. Social Media has spread into nearly every aspect of college life. This tip kind of goes along with tip #8 Think Before Posting. Louisville's Hailey Van Lith, playing for a school in a bigger market, has 681,000 followers on Instagram and Opendorse estimates she could make close to $1 million through her social media. According to the NCAA proposal,. She told the AP in a . The problem with student athlete social media accounts: Athletes forget to think before they tweet; they don't realize the whole world has access to their accounts; The OSU program explained a risk of social media—it can potentially jeopardize the safety of student-athletes. In addition to partnerships, many student-athletes will use their personal brands -- mainly built on social media -- to earn some money. College-age users of social media produce even higher engagement with platforms such as Facebook, Twitter, and Instagram (Greenwood et al., 2016). She has 1.5 million followers on Instagram and 4.8 million followers on TikTok. Utilize All Outlets. Social media gives the illusion that these relationships are face-to-face and in person, when in reality the athlete has no idea the fan actually exists (especially if he or she doesn't look at mentions). The Brazilian footballer currently plays for Paris Saint-Germain. By fully utilizing social media you can get ahead of the pack and significantly increase your chances in the recruiting process. Athletes often give too much info "Think before you post" Ronaldo. Listed below are the combined Twitter and Instagram follower counts for the 20 most-followed players, plus their estimated annual earnings, provided to Axios by athlete marketing platform Opendorse. By Andy Wittry. See which sport is the most watched in the world Clearly, after 10 years of gracing our screens as a pro wrestler, Natalya has built quite the loyal following for herself. 1. Yet some programs still say to keep accounts on private. Natalya Neidhart - 2.6 million In at number 10 on our list of most followed female athletes on Instagram is WWE star, Natalya Neidhart. Freshman linebacker Kendrick Blackshire, a four-star recruit from Texas, will also be among the most followed Alabama players on social media when he arrives on campus this summer. × Flood Warning Flood Warning Stewart Mandel and Nicole Auerbach May 7, 2020 98 A decade ago, a walk-on basketball player at Ohio State named Mark Titus was averaging 50,000 page views a day to ClubTrillion.blogspot.com, a blog. "Before college, my coach and I would design my own custom leotards . According to the 2020 Sprout Social Index, 45% of consumers are most likely to be on social media while watching sports events, topped only by their use of social media to mark personal milestones at 50%, but ahead of their use during natural disasters and holidays (each at 42%). That's chump change for the sports king of social, Cristiano Ronaldo, who is the most followed athlete in the world and reaches over 340 million people on Instagram, Twitter and Facebook. Sania Mirza - 3.3 million Social media makes athletes feel as if they need to perform good for online glory. While a few studies discussed the importance of student-athletes' use of social media for building personal brands (Browning & Sanderson, 2012; David et al., 2018), they did not delve into how . Both companies claim student-athlete education as a top priority, since - as the NCAA is fond of saying - most student-athletes will be turning pro in something other than sports. The purpose of this analysis was an attempt to find best practices athletic departments might follow in guiding regarding athletes' positive usage of social media. 4. She has 1.5 million followers on Instagram and 4.8 million followers on TikTok. Dunne is the most-followed college athlete in the country, enjoying some 3.9 million followers on TikTok in addition to having more than 1 million followers on Instagram. Sponsored videos on YouTube, Twitter, etc. The statistics of student-athlete social media use are a breakdown of the larger audience of social media, which includes usage by 80% of Americans (Greenwood, Perrin, & Duggan, 2016). I taught Aggie Athletes at Texas A&M University - Mays Business School last week and warned them the FTC will start cracking down on college athletes since many NIL deals require social media posting. Top 100 College Athletes With The Biggest Instagram Followings Date 07.07.21 Starting July 1st 2021 NCAA Athletes are allowed to make money on their name and likeness. Summer camps, their preferred workouts, training, etc. Shaquille O'Neal. Auburn quarterback Bo Nix posted an Instagram ad for . In this study, however, we are focusing on primary athletics accounts unless otherwise noted. Not surprisingly, Cristiano Ronaldo has the largest audience by a wide margin, holding court with nearly 400 million fans and followers. But most importantly, coaches turn to social media to get a better understanding of a recruit's personality and character . This means NCAA athletes could become paid social media influencers. 10. No venting. Social Media has spread into nearly every aspect of college life. Since the advent of . Hookit analyzed how many interactions the top players . Get a hardcover of Lewis Hamilton: The Full Story! Opendorse reviewed Twitter, Facebook and Instagram data from July 17, 2018 to July 17 2019 of college athletes. About 51% of these followers are from Facebook, 28% from Twitter, 17% from Instagram and the remaining 4% from YouTube. The most heralded prospects in some sports accumulate . NCAA rules forbid student-athletes from posting or discussing a potential recruit's campus visit on social media, Singleton said. 3. Social media and the explosion of followers-for-sponsorships economy does give college athletes an easy platform to monetize their brand. This year's results show that 63 of the 100 most-followed athletes are soccer players, including the three most-followed athletes across Twitter, Facebook, and Instagram. It's obvious that football remains one of the most popular sports in the world since even the number 3 star on our list is Neymar. Michael Jordan. John Cena. 9. She told the AP in a . College-age users of social media produce even higher engagement with platforms such as Facebook, Twitter, and Instagram (Greenwood et al., 2016). The concept of performing in front of an audience is hardly a new one in the sports world. Enhancing merchandise popularity. "Familiarity with and the ability to use social media well is almost a required skill if you're going into, say, marketing or sales or even technology," Carnahan says. These are the most popular female sports stars on social media. LSU gymnast Livvy Dunne is one of the most recognizable college athletes on social media. Social media has created a constant feedback loop between fans and athletes. Athletes' NIL earnings are often linked to social media. In the first 24 hours after the NIL rule change, college athletes signed thousands of deals to promote companies of all sizes on social media. For example: Florida State football has more followers on Instagram, Twitter and Facebook than any school in the state and the second-most in the ACC with more than 1.3M combined followers. Student-Athletes Will Soon Be Social Media Influencers. "Do not post pictures on social media sites of a recruit who is visiting campus," Singleton wrote. It's the No Venting rule - especially if it portrays a message of disrespect to any of your teachers, coaches, teammates, or parents. "Do not make any comments on social media or any other media outlet regarding a recruit's visit to campus." Of these coaches, 88% turned to Facebook, 82% have used Twitter and 54% have looked at . Ohio State. She told the AP in a . The NCAA's June decision on Name, Image, and Likeness has changed the game for student-athletes and their ability to earn a profit while in college. Student-athletes can now display every move of their college recruitment, sharing and interacting with fans and college coaches as they decide on the right college choice. Ohio States' Associate Athletics Director for Communications Dan Wallenberg said, "Our student-athletes are not restricted from using social media, however each team has the discretion to establish rules and penalties as they see fit.". By Josh Planos Filed under NCAA Volleyball player Lexi Sun is the most-followed Nebraska. 1. The problem with student athlete social media accounts: Athletes forget to think before they tweet; they don't realize the whole world has access to their accounts; The OSU program explained a risk of social media—it can potentially jeopardize the safety of student-athletes. "You're unlike an average student in so many different ways . They can genuinely place brands, products, or services in front of their audiences by portraying their personal positive experiences. Michael Jeffrey Jordan, is known as Michael Jordan or by his initials MJ in short, and is a former professional basketball player from America, as well as an entrepreneur and chairman and principle owner of the Charlotte Hornets, who was born on February 17 in 1963. About 36% of reported deals to NIL platform Opendorse from July 1 to Dec. 31 were either for posting content on social media or creating visual content. 7. Michael Jordan. The athletes hear about it from multiple people, including Athletics Director Mike Alden and Clayton and the compliance staff, who are in charge of ensuring athletes follow NCAA rules. LSU gymnast Livvy Dunne is one of the most recognizable college athletes on social media. The list is based on most engagement, which is the number of likes, re-tweets and . Don't sell yourself short or rely on one social media platform for gaining exposure. Athletes often give too much info "Think before you post" Both of them have channels that are light hearted and fun. With many celebrities joining Twitter and Facebook to connect with their fans, we take a look at the most followed Indian athletes on social media. QUICK LINKS: Watch Now | Tower Cams | Traffic Cams | Download App. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features Press Copyright Contact us Creators . And One College Program Is Helping Them Do It. The fourth most followed extreme sports athlete, Shaun White has accumulated 7.5M social media fans while leveraging 15 brands across his portfolio. As a few controversies over the last few years demonstrate, the fire has started, and yes, the fire rises. Neymar's Facebook fanbase is over 60 million followers, while his Twitter is followed by over 48 million football fans. She has 1.5 million followers on Instagram and 4.8 million followers on TikTok. As a few controversies over the last few years demonstrate, the fire has started, and yes, the fire rises. I taught Aggie Athletes at Texas A&M University - Mays Business School last week and warned them the FTC will start cracking down on college athletes since many NIL deals require social media posting. Florida gymnasts Morgan Hurd and Riley McCusker could earn more than $40,000 each, given that they have more than 125,000 followers respectively on social media.