In 2022, Julie and her two sisters were named as stewards in the Inside Philanthropy listing of the most powerful heirs in philanthropy. How did that work out? That's how I-- its my lens in life because of my life experience growing up. Sure, were a lot of the education programs. Julie is the executive director of the Monterey Bay Aquarium and an international leader in the field of ocean conservation. Everyone thought the project sounded great-- what a gift to the community! Her philosophy is to learn something every day, work with great people and motivate them to make the world a better place. She was a city girl. Guy Kawasaki:
The National Portrait Gallery has announced the premiere of a newly commissioned painting of Julie Packard, a leading figure in science and ocean conservation and the executive director of the Monterey Bay Aquarium. We can all do a little more. He was proud of that operation and enjoyed telling guardedly cryptic stories about it later on. One of which was to-- he had a seawater system. I'm just really happy that I've had the opportunity so far in continuing to open people's eyes to this, what I like to call the other part of the planet that we've just now woken up to, that makes humanity able to exist here on this beautiful earth. If you are a Mola-Mola, no one's going to want to eat you. That's a little backstory about the site of the aquarium, which is amazing. They keep my ocean blue and teaming with great content. She did this as research about the impact of humans on the central California coast. There is no question Julie Packard is the most famous & most loved Well, other than Facebook His door was truly, always open. My parents, they were all about being productive, contributing, working hard. Eventually, this led to her father and mother investing $55 million to fund what is now the Monterey Bay Aquarium. If they hadn't done that, and if I had to tell Julie Packard that I lost the file, and if she had said, Tough luck, there would not be this podcast. Yeah. The fish can escape and breed with a wild fish and pollute the gene pool. I love the ocean. They voted. But still, you did grow up in the family that, arguably, started Silicon Valley. Interestingly, the Seafood Watch program, which now is a global program, it's a global fisheries and agriculture program, we are super business-friendly. Stanford had purchased this big old cannery right next door, the Hovden Cannery, where the aquarium is now located. We kept the old boilers, are still a history exhibit when you go in the aquarium. Fishing for Solutions, we thought, Okay, the situation, the ocean is getting dire, we need to do an exhibit about global fisheries and all the problems. We did that exhibit. They don't eat-- there's not even a distribution system, to be honest. UNDERSTANDABLE SECOND HUSBAND . Most aquariums are in the dark when you think about it. Julie Packard: What can I do?" No one has ever made the case, Well, if you're listing the right kind of seafood and all that, you're affecting jobs. Not like, We need coal because there's 50,000 coal miners. If you fix these two problems, next time around, you'll get a better rating." Yes, or a mother. London delved right back into the music industry after she parted ways with Webb. Its endowment comes from stock in the Hewlett-Packard Company bequeathed by the company s co-founder, David Packard, and his wife Lucile. We wanted to just make it a more interesting and engaging experience, have more interactive kind of hands-on interpretations. The family foundation, The David and Lucile Packard Foundation, we were founded in the mid-sixties.
Julie is chair of the Monterey Bay Aquarium Research Institute (MBARI) board of directors. It's like where time began. We wanted to-- we thought we could remodel the building. Julie Packard: One of the things that's been really tough on all of our local fishing communities along the coast of the U.S. is all this imported seafood, because no one's buying local seafood anymore. We think it's fine for people to be fishing, and we're here to help transform the seafood and aquaculture business enterprise to one that can be more sustainable into the future. How do you audit or determine what's on that seafood watch lists? It's also the philosophy of our family foundation is invest in people and their ideas. The United States imports eighty percent of the seafood we eat and we export ninety percent of the seafood that we catch. It's gotten to where we need to really make it official or do something, kind of codify it more." Rule the waiter. Her philosophy is to learn something every day, work with great people and motivate them to make the world a better place. Here, that means like rockfish and ling cod and sea bass I believe it. People need to get out and engage and get the right people in charge of these decisions because our environment is a comment, but something that society needs to decide for the benefit of everyone, what the rules are. Twenty years ago, whatever we said the problem was, now it's like, It's just like an existential threat. When it comes to the ocean, obviously, we read about sea level rise, which of course mainly people are focusing on whether their home's going to be inundated, which is a serious problem to consider. I mean, whether it's coral bleaching or impacts of warm water, the whole ocean food web. Me, personally? I'm a huge fan for a lot of reasons. Local U.S. fish we've been really promoting. Julie Packard is the executive director of the Monterey Bay Aquarium. The vividly colored portrait, by New York City-based artist Hope Gangloff, first displayed Tuesday, April 23, that we should all become vegans, and we shouldn't need any seafood. I mean, that's what motivates me. Then number two, all the plant life, the little microscopic plankton plants that live in the ocean are photosynthesizing and sucking up CO2. They were off shore and connected to a seawater intake pipe, and then offload the sardines out there, they'd stay all fresh, and then they suck them into the building as they needed them to can them. here's a tremendous amount of coastal habitat that contains a huge amount of biodiversity that is changing, is going to be continued to be altered, and just affects entire ecosystems that we can't even imagine, but the big threat that people are just beginning to talk about, which is just insanely concerning, is the whole ocean acidification thing, which is, as CO2 goes in ocean water, it makes it more acidic. In these days, certainly in the U.S. where I know people are probably feeling rather deflated about how much leadership we can provide and we feel like we're losing ground, which we are, in terms of a lot of the excellent environmental protections. Wouldn't that say, Well, don't eat from local fisheries because they're fishing right here and reducing our population right here? The climate change is a huge deal and sort of the mother of all issues. One thing I will say, because the whole local movement, which we are all aware of, certainly in our part of the world, here in Santa Cruz, California. Floor Plan. In a prior life, I was on the board of the Stanford Alumni Association, and we had many a meeting discussing the mission of the Stanford Alumni Associations. I mean, it was such a boom and bust thing. One of the things that's been really tough on all of our local fishing communities along the coast of the U.S. is all this imported seafood, because no one's buying local seafood anymore. I mean many of us I'm sure grew up in families like that. You look out over the valley, there was of course hardly any urbanization at all, and so it was very rural and a lot quieter back then, of course. She wasn't an outdoorsy, nature lover like my dad. What did you learn from her? Julie Packard is the executive director of the Monterey Bay Aquarium and has served in that position since the Aquarium opened in 1984. Our board, when I sat in, and our team too, I mean, I think that our team was, "Hey, Julie. It takes a village to make a podcast. These layers of these oxygen minimum layers, they call them. You needed to maintain a low profile at the dinner table, and he'd always win every argument with you. We had opposition, but that's a whole other story.
A sea water intake line that went into that building just like the aquarium does. Did he come home and say, "Oh, today we got an order for 10,000, oscilloscopes from Disney." You could experience it however you wanted in whatever order you wanted. something productive? You have almost forty million people living here in the state, and this looks so great. Ask questions. Now let's talk about the Genesis of the aquarium. Webmillionaire, Howard Hughes. Those changes are happening already. The farm salmon, they get diseases that people are concerned can spread to wild salmon in areas where wild salmon exist. Guy Kawasaki: Guy Kawasaki: Yes, it is. We have an incredible network of protected lands, protected coastal lands. Good supply almost forty million people living here in the Aquarium we want to eat.... Interactive kind of codify it more. which is likely to be honest something. Led to her father and mother investing $ 55 million to fund is! 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Ask with the local fisheries if you're in the U.S. and you'll be good. Enter your name and email address below and I'll send you periodic updates about the podcast. It's amazing rich biodiversity. Actually, the best thing consumers can do-- we've done so much public opinion polling about this whole seafood thing. Because I'm not checking labels unless the waiter brings out whatever. Since its opening day on October 20th, 1984, the Monterey Bay Aquarium has introduced over 60 million people to the incredible sea life off the Central California Coast, as well as the vast ocean beyond. Not just having to do with money, but just in general, the privileges that we had, of course, which he created for the family. The building was built in 1916. She's also a leading voice for science-based policy reform in support of a healthy ocean. That's how I-- its my lens in life because of my life experience growing up. There's a lot more to do, though. The fish can escape and breed with a wild fish and pollute the gene pool. On many dark, dank and cold mornings, Julie Packard: waded through the icy waters of the intertidal zone to study the plants and animals. It's amazing rich biodiversity. Are you kidding? Of course, tourism depends on taking care of your environment. Makes no sense. Wouldn't that say, Well, don't eat from local fisheries because they're fishing right here and reducing our population right here? I'm so sorry to say. My parents put up the capital, $55 million to build it. #remarkablepeople #questionoftheday Click To TweetUse the #remarkablepeople hashtag to join the conversation! Julie Packard: Everything we do?
I say, get involved in your community and the support policies. She is the vice-chair of the David and Lucille Packard Foundation, which was founded by her parents and controls $9 billion in assets. There was no nothing. And then finally, we really wanted to well, two other things that were kind of important points about the concept. If you're MSC certified, it means that your fishery has met the sustainability criteria and you've been inspected to, and you're reporting back, and the third-party certifier is saying, Yeah, you are and you have to get recertified every five years. Now, you know about the Mola-Mola, specifically that it eats jellyfish, which is likely to be in good supply. Those were the times. Kind of like my dad, he invented a lot of new technology for sardine canning to make it go faster and to make the product better. I think Of course, I'm asked that a lot. What would it environmentalist say against you? We think that's unfair." It was just local politics. In our understanding of what was happening in the ocean, has undergone a transformation, not a big enough transformation in terms of public awareness, but thirty years ago, everyone still thought the ocean was so vast that nothing could possibly affect it. It's the only place where we're still extracting, at least certainly the industrialized world is, still extracting wildlife on a market basis. This bay was just an inspiration. It took a really long time to get the permits. Julie Packard: Also, because for the team, the main activities of the aquarium, we've got the public side, the aquarium, the visitor experience, we've got all of our K-12 education programs and then we have research, which again is mainly conducted by the embargoed Monterey Bay Aquarium Research Institute. I just tend to go for more practical solutions. Scientists have documented species shifts where we see more southerly species living up here than we did twenty years ago, just in my lifetime, since I've been out in the tide pools, doing research and collecting algae and in looking at animals. Isn't it counterintuitive you're saying, we want to preserve the ocean and preserve wildlife. Not to be a downer, but it's big. That was the creation story. I thought she had a full-time job growing up, honestly, and she didn't. Me, personally? Farm can be fine. Most public aquariums are on city property, or they're funded by the city, or they're partially funded by the city, or they got an operating subsidy, so we're just, "Hello. Julie Packard: Guy Kawasaki: We want to really share the whole picture. Do you have any particular lessons you look back-- I can tell you what I learned from my father, the three or four most important things. Julie Packard: Do you depend on other researchers or you do first-hand research? Monterey Bay Aquarium was founded in California in the 1970s. The latest perspectives, news, grantee stories, and resources from across the Foundation. Local U.S. fish we've been really promoting. They were so cool. Guy Kawasaki: Eventually, this led to her father and mother investing $55 million to fund what is now the Monterey Bay Aquarium. The way we've been operating, there's just a huge amount of extracting of resources and damaging of ecosystem services that we all depend and on. In some areas, that's not an issue of wild salmon doesnt exist there. Maybe if one of us wanted to take some time off and have children, look after the kids for a while, but even so, and all of us in the family, whether we go into a job every day or whatever we're doing, everyone is doing some big projects to make the world a better place in some fashion. Did he come home and say, "Oh, today we got an order for 10,000, oscilloscopes from Disney." Julie is the executive director of the Monterey Bay Aquarium and an international leader in the field of ocean conservation. No one has ever made the case, Well, if you're listing the right kind of seafood and all that, you're affecting jobs. Not like, We need coal because there's 50,000 coal miners. They're the best. Julie's sister, Nancy, Nancy's husband, and a couple of friends came up with the concept of an aquarium. He was just super outdoorsy. That really makes a difference. My dad bought this apricot orchard. What did you learn from her? Year one drew 2.4 million people. Of course, also the ocean plants produce a lot of oxygen. She is a recipient of the Audubon Medal for Conservation, was elected as a Fellow of the American Academy of Arts and Sciences, and was named a California Coastal Hero by the California Coastal Commission and Some of the people were like absolute advocates, helping me push that through. Now, what you need to be looking for along withOr you go out to dinner with me, I pull up my app. "Wow, okay. We're a big driver in the global seafood market. A few ideas about the aquarium were different than other aquariums before. They keep my ocean blue and teaming with great content. Is it sustainable? It looks like a big dinner plate with a fin sticking up off the top and the bottom. Julie Packard: The word got out. Julie Packard: Not just having to do with money, but just in general, the privileges that we had, of course, which he created for the family. I mean, arrogance was considered in our family, the absolute worst qualities. Over two million people that come to the Monterey Bay Aquarium every year, they definitely ask us that all the time. I mean, all of that CO2 uptake by those tiny plants, if the ocean's dead, that's not happening. It hasn't exactly been at the cost of our economy, by the way. Absolutely. It was my older sister, Nancy, and as I said, her husband and a couple of their friends that were involved with teaching and research down at Stanford's Marine Lab, Hopkins Marine Station, the Marine laboratories in Pacific Grove. For me, and I think many people, 367 Addison is the center of the universe. We have myriad scientific research papers on tunas and sharks, the stuff we like to eat and the scary stuff, this Mola, which is like the coolest looking animal ever, no data whatsoever. The seafood work is at the centerpiece of that, but with that, we also changed our mission statement, which was a big milestone for us to what it is today, which is the mission of the Monterey Bay Aquarium is to inspire conservation of the ocean. It was important to find a good husband. It's not going away, if we can do it right, let's go for it. 1st Floor, North. The four of them were invertebrate zoologists, and I studied marine algae. And then finally, we really wanted to well, two other things that were kind of important points about the concept. The people that already are Sierra Club members. Can you guess what sea animal she'd like to come back as? I think that's all true. It's an ocean sunfish. Guy Kawasaki: Julie is the executive director of the Monterey Bay Aquarium and an international leader in the field of ocean conservation. How do you audit or determine what's on that seafood watch lists? Now let's talk about the Genesis of the aquarium. Julie Packard: Julies sister Nancy, Nancys husband, and a couple of friends came up with a concept for an aquarium. We used to take mostly heat from business early on, as you said, because they're like, "Hey, you're saying now that the Patagonian toothfish is on the seafood watch avoid list. Yes, yes, because those were the times. And then they could come inside and learn about what they had seen or the other way around. That was a first in the U.S. anywhere. I'm most excited about reaching the people that maybe haven't thought about the ocean and the importance of engaging in the actions that we need to take to ensure that it's healthy for the future for the benefit of humanity. Julie Packard: Julie Packard: Stay tuned, and you'll soon find out. I feel like there's big money in the seafood enterprise. He was this huge nature lover, but it had to be functional-- hunting, fishing, growing things, cattle ranching. We spent our summers in the orchard cutting the apricots to make dried apricots to sell. Here's how the story happened.
The National Portrait Gallery has announced the premiere of a newly commissioned painting of Julie Packard, a leading figure in science and ocean conservation and the executive director of the Monterey Bay Aquarium. We can all do a little more. He was proud of that operation and enjoyed telling guardedly cryptic stories about it later on. One of which was to-- he had a seawater system. I'm just really happy that I've had the opportunity so far in continuing to open people's eyes to this, what I like to call the other part of the planet that we've just now woken up to, that makes humanity able to exist here on this beautiful earth. If you are a Mola-Mola, no one's going to want to eat you. That's a little backstory about the site of the aquarium, which is amazing. They keep my ocean blue and teaming with great content. She did this as research about the impact of humans on the central California coast. There is no question Julie Packard is the most famous & most loved Well, other than Facebook His door was truly, always open. My parents, they were all about being productive, contributing, working hard. Eventually, this led to her father and mother investing $55 million to fund what is now the Monterey Bay Aquarium. If they hadn't done that, and if I had to tell Julie Packard that I lost the file, and if she had said, Tough luck, there would not be this podcast. Yeah. The fish can escape and breed with a wild fish and pollute the gene pool. I love the ocean. They voted. But still, you did grow up in the family that, arguably, started Silicon Valley. Interestingly, the Seafood Watch program, which now is a global program, it's a global fisheries and agriculture program, we are super business-friendly. Stanford had purchased this big old cannery right next door, the Hovden Cannery, where the aquarium is now located. We kept the old boilers, are still a history exhibit when you go in the aquarium. Fishing for Solutions, we thought, Okay, the situation, the ocean is getting dire, we need to do an exhibit about global fisheries and all the problems. We did that exhibit. They don't eat-- there's not even a distribution system, to be honest. UNDERSTANDABLE SECOND HUSBAND . Most aquariums are in the dark when you think about it. Julie Packard: What can I do?" No one has ever made the case, Well, if you're listing the right kind of seafood and all that, you're affecting jobs. Not like, We need coal because there's 50,000 coal miners. If you fix these two problems, next time around, you'll get a better rating." Yes, or a mother. London delved right back into the music industry after she parted ways with Webb. Its endowment comes from stock in the Hewlett-Packard Company bequeathed by the company s co-founder, David Packard, and his wife Lucile. We wanted to just make it a more interesting and engaging experience, have more interactive kind of hands-on interpretations. The family foundation, The David and Lucile Packard Foundation, we were founded in the mid-sixties.
Julie is chair of the Monterey Bay Aquarium Research Institute (MBARI) board of directors. It's like where time began. We wanted to-- we thought we could remodel the building. Julie Packard: One of the things that's been really tough on all of our local fishing communities along the coast of the U.S. is all this imported seafood, because no one's buying local seafood anymore. We think it's fine for people to be fishing, and we're here to help transform the seafood and aquaculture business enterprise to one that can be more sustainable into the future. How do you audit or determine what's on that seafood watch lists? It's also the philosophy of our family foundation is invest in people and their ideas. The United States imports eighty percent of the seafood we eat and we export ninety percent of the seafood that we catch. It's gotten to where we need to really make it official or do something, kind of codify it more." Rule the waiter. Her philosophy is to learn something every day, work with great people and motivate them to make the world a better place. Here, that means like rockfish and ling cod and sea bass I believe it. People need to get out and engage and get the right people in charge of these decisions because our environment is a comment, but something that society needs to decide for the benefit of everyone, what the rules are. Twenty years ago, whatever we said the problem was, now it's like, It's just like an existential threat. When it comes to the ocean, obviously, we read about sea level rise, which of course mainly people are focusing on whether their home's going to be inundated, which is a serious problem to consider. I mean, whether it's coral bleaching or impacts of warm water, the whole ocean food web. Me, personally? I'm a huge fan for a lot of reasons. Local U.S. fish we've been really promoting. Julie Packard is the executive director of the Monterey Bay Aquarium. The vividly colored portrait, by New York City-based artist Hope Gangloff, first displayed Tuesday, April 23, that we should all become vegans, and we shouldn't need any seafood. I mean, that's what motivates me. Then number two, all the plant life, the little microscopic plankton plants that live in the ocean are photosynthesizing and sucking up CO2. They were off shore and connected to a seawater intake pipe, and then offload the sardines out there, they'd stay all fresh, and then they suck them into the building as they needed them to can them. here's a tremendous amount of coastal habitat that contains a huge amount of biodiversity that is changing, is going to be continued to be altered, and just affects entire ecosystems that we can't even imagine, but the big threat that people are just beginning to talk about, which is just insanely concerning, is the whole ocean acidification thing, which is, as CO2 goes in ocean water, it makes it more acidic. In these days, certainly in the U.S. where I know people are probably feeling rather deflated about how much leadership we can provide and we feel like we're losing ground, which we are, in terms of a lot of the excellent environmental protections. Wouldn't that say, Well, don't eat from local fisheries because they're fishing right here and reducing our population right here? The climate change is a huge deal and sort of the mother of all issues. One thing I will say, because the whole local movement, which we are all aware of, certainly in our part of the world, here in Santa Cruz, California. Floor Plan. In a prior life, I was on the board of the Stanford Alumni Association, and we had many a meeting discussing the mission of the Stanford Alumni Associations. I mean, it was such a boom and bust thing. One of the things that's been really tough on all of our local fishing communities along the coast of the U.S. is all this imported seafood, because no one's buying local seafood anymore. I mean many of us I'm sure grew up in families like that. You look out over the valley, there was of course hardly any urbanization at all, and so it was very rural and a lot quieter back then, of course. She wasn't an outdoorsy, nature lover like my dad. What did you learn from her? Julie Packard is the executive director of the Monterey Bay Aquarium and has served in that position since the Aquarium opened in 1984. Our board, when I sat in, and our team too, I mean, I think that our team was, "Hey, Julie. It takes a village to make a podcast. These layers of these oxygen minimum layers, they call them. You needed to maintain a low profile at the dinner table, and he'd always win every argument with you. We had opposition, but that's a whole other story.
A sea water intake line that went into that building just like the aquarium does. Did he come home and say, "Oh, today we got an order for 10,000, oscilloscopes from Disney." You could experience it however you wanted in whatever order you wanted. something productive? You have almost forty million people living here in the state, and this looks so great. Ask questions. Now let's talk about the Genesis of the aquarium. Webmillionaire, Howard Hughes. Those changes are happening already. The farm salmon, they get diseases that people are concerned can spread to wild salmon in areas where wild salmon exist. Guy Kawasaki: Guy Kawasaki: Yes, it is. We have an incredible network of protected lands, protected coastal lands. Good supply almost forty million people living here in the Aquarium we want to eat.... Interactive kind of codify it more. which is likely to be honest something. Led to her father and mother investing $ 55 million to fund is! 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Ask with the local fisheries if you're in the U.S. and you'll be good. Enter your name and email address below and I'll send you periodic updates about the podcast. It's amazing rich biodiversity. Actually, the best thing consumers can do-- we've done so much public opinion polling about this whole seafood thing. Because I'm not checking labels unless the waiter brings out whatever. Since its opening day on October 20th, 1984, the Monterey Bay Aquarium has introduced over 60 million people to the incredible sea life off the Central California Coast, as well as the vast ocean beyond. Not just having to do with money, but just in general, the privileges that we had, of course, which he created for the family. The building was built in 1916. She's also a leading voice for science-based policy reform in support of a healthy ocean. That's how I-- its my lens in life because of my life experience growing up. There's a lot more to do, though. The fish can escape and breed with a wild fish and pollute the gene pool. On many dark, dank and cold mornings, Julie Packard: waded through the icy waters of the intertidal zone to study the plants and animals. It's amazing rich biodiversity. Are you kidding? Of course, tourism depends on taking care of your environment. Makes no sense. Wouldn't that say, Well, don't eat from local fisheries because they're fishing right here and reducing our population right here? I'm so sorry to say. My parents put up the capital, $55 million to build it. #remarkablepeople #questionoftheday Click To TweetUse the #remarkablepeople hashtag to join the conversation! Julie Packard: Everything we do?
I say, get involved in your community and the support policies. She is the vice-chair of the David and Lucille Packard Foundation, which was founded by her parents and controls $9 billion in assets. There was no nothing. And then finally, we really wanted to well, two other things that were kind of important points about the concept. If you're MSC certified, it means that your fishery has met the sustainability criteria and you've been inspected to, and you're reporting back, and the third-party certifier is saying, Yeah, you are and you have to get recertified every five years. Now, you know about the Mola-Mola, specifically that it eats jellyfish, which is likely to be in good supply. Those were the times. Kind of like my dad, he invented a lot of new technology for sardine canning to make it go faster and to make the product better. I think Of course, I'm asked that a lot. What would it environmentalist say against you? We think that's unfair." It was just local politics. In our understanding of what was happening in the ocean, has undergone a transformation, not a big enough transformation in terms of public awareness, but thirty years ago, everyone still thought the ocean was so vast that nothing could possibly affect it. It's the only place where we're still extracting, at least certainly the industrialized world is, still extracting wildlife on a market basis. This bay was just an inspiration. It took a really long time to get the permits. Julie Packard: Also, because for the team, the main activities of the aquarium, we've got the public side, the aquarium, the visitor experience, we've got all of our K-12 education programs and then we have research, which again is mainly conducted by the embargoed Monterey Bay Aquarium Research Institute. I just tend to go for more practical solutions. Scientists have documented species shifts where we see more southerly species living up here than we did twenty years ago, just in my lifetime, since I've been out in the tide pools, doing research and collecting algae and in looking at animals. Isn't it counterintuitive you're saying, we want to preserve the ocean and preserve wildlife. Not to be a downer, but it's big. That was the creation story. I thought she had a full-time job growing up, honestly, and she didn't. Me, personally? Farm can be fine. Most public aquariums are on city property, or they're funded by the city, or they're partially funded by the city, or they got an operating subsidy, so we're just, "Hello. Julie Packard: Guy Kawasaki: We want to really share the whole picture. Do you have any particular lessons you look back-- I can tell you what I learned from my father, the three or four most important things. Julie Packard: Do you depend on other researchers or you do first-hand research? Monterey Bay Aquarium was founded in California in the 1970s. The latest perspectives, news, grantee stories, and resources from across the Foundation. Local U.S. fish we've been really promoting. They were so cool. Guy Kawasaki: Eventually, this led to her father and mother investing $55 million to fund what is now the Monterey Bay Aquarium. The way we've been operating, there's just a huge amount of extracting of resources and damaging of ecosystem services that we all depend and on. In some areas, that's not an issue of wild salmon doesnt exist there. Maybe if one of us wanted to take some time off and have children, look after the kids for a while, but even so, and all of us in the family, whether we go into a job every day or whatever we're doing, everyone is doing some big projects to make the world a better place in some fashion. Did he come home and say, "Oh, today we got an order for 10,000, oscilloscopes from Disney." Julie is the executive director of the Monterey Bay Aquarium and an international leader in the field of ocean conservation. No one has ever made the case, Well, if you're listing the right kind of seafood and all that, you're affecting jobs. Not like, We need coal because there's 50,000 coal miners. They're the best. Julie's sister, Nancy, Nancy's husband, and a couple of friends came up with the concept of an aquarium. He was just super outdoorsy. That really makes a difference. My dad bought this apricot orchard. What did you learn from her? Year one drew 2.4 million people. Of course, also the ocean plants produce a lot of oxygen. She is a recipient of the Audubon Medal for Conservation, was elected as a Fellow of the American Academy of Arts and Sciences, and was named a California Coastal Hero by the California Coastal Commission and Some of the people were like absolute advocates, helping me push that through. Now, what you need to be looking for along withOr you go out to dinner with me, I pull up my app. "Wow, okay. We're a big driver in the global seafood market. A few ideas about the aquarium were different than other aquariums before. They keep my ocean blue and teaming with great content. Is it sustainable? It looks like a big dinner plate with a fin sticking up off the top and the bottom. Julie Packard: The word got out. Julie Packard: Not just having to do with money, but just in general, the privileges that we had, of course, which he created for the family. I mean, arrogance was considered in our family, the absolute worst qualities. Over two million people that come to the Monterey Bay Aquarium every year, they definitely ask us that all the time. I mean, all of that CO2 uptake by those tiny plants, if the ocean's dead, that's not happening. It hasn't exactly been at the cost of our economy, by the way. Absolutely. It was my older sister, Nancy, and as I said, her husband and a couple of their friends that were involved with teaching and research down at Stanford's Marine Lab, Hopkins Marine Station, the Marine laboratories in Pacific Grove. For me, and I think many people, 367 Addison is the center of the universe. We have myriad scientific research papers on tunas and sharks, the stuff we like to eat and the scary stuff, this Mola, which is like the coolest looking animal ever, no data whatsoever. The seafood work is at the centerpiece of that, but with that, we also changed our mission statement, which was a big milestone for us to what it is today, which is the mission of the Monterey Bay Aquarium is to inspire conservation of the ocean. It was important to find a good husband. It's not going away, if we can do it right, let's go for it. 1st Floor, North. The four of them were invertebrate zoologists, and I studied marine algae. And then finally, we really wanted to well, two other things that were kind of important points about the concept. The people that already are Sierra Club members. Can you guess what sea animal she'd like to come back as? I think that's all true. It's an ocean sunfish. Guy Kawasaki: Julie is the executive director of the Monterey Bay Aquarium and an international leader in the field of ocean conservation. How do you audit or determine what's on that seafood watch lists? Now let's talk about the Genesis of the aquarium. Julie Packard: Julies sister Nancy, Nancys husband, and a couple of friends came up with a concept for an aquarium. We used to take mostly heat from business early on, as you said, because they're like, "Hey, you're saying now that the Patagonian toothfish is on the seafood watch avoid list. Yes, yes, because those were the times. And then they could come inside and learn about what they had seen or the other way around. That was a first in the U.S. anywhere. I'm most excited about reaching the people that maybe haven't thought about the ocean and the importance of engaging in the actions that we need to take to ensure that it's healthy for the future for the benefit of humanity. Julie Packard: Julie Packard: Stay tuned, and you'll soon find out. I feel like there's big money in the seafood enterprise. He was this huge nature lover, but it had to be functional-- hunting, fishing, growing things, cattle ranching. We spent our summers in the orchard cutting the apricots to make dried apricots to sell. Here's how the story happened.